I turn my obsession with human behaviour and motivation into products that people love to use.
Read about my projects
Read about my projects
I turn my obsession with human behaviour and motivation into products that people love to use.
Read about my projects
I'm Lin, a User Experience Researcher and Designer based in Cornwall, UK.
I'm Lin, a User Experience Researcher and Designer based in Cornwall, UK.
I work with startups and small enterprises transforming user insights into meaningful and impactful experiences. Find out more about my background and what led me to the field of UX.
I work with startups and small enterprises transforming user insights into meaningful and impactful experiences. Find out more about my background and what led me to the field of UX.
I work with startups and small enterprises transforming user insights into meaningful, high-impact experiences. Find out more about my background and what led me to the field of UX.
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How I support businesses
UX Strategy
I align user needs with business goals, helping organisations identify key opportunities to improve engagement, retention, and conversions.
I align user needs with business goals, helping organisations identify key opportunities to improve engagement, retention, and conversions.
User Research
By gathering user feedback and insights, I give companies a better understanding of their audience's needs, challenges, and behaviours - leading to smarter decisions.
By gathering user feedback and insights, I give companies a better understanding of their audience's needs, challenges, and behaviours - leading to smarter decisions.
Product Design
I turn research into intuitive user journeys, wireframes and prototypes – collaborating with teams to deliver products that are competitive, engaging, and efficient.
I turn research into intuitive user journeys, wireframes and prototypes – collaborating with teams to deliver products that are competitive, engaging, and efficient.
Areas I specialise in
Usability
Designing products that are easy to use and quick to learn through expert reviews, usability testing, and iterative improvements.
Designing products that are easy to use and quick to learn through expert reviews, usability testing, and iterative improvements.
Designing products that are easy to use and quick to learn through expert reviews, usability testing, and iterative improvements.
Branding
Shaping product identities that stand out and connect with users through market research, competitive analysis, and user insights.
Shaping product identities that stand out and connect with users through market research, competitive analysis, and user insights.
Shaping product identities that stand out and connect with users through market research, competitive analysis, and user insights.
Persuasive Design
Integrating behavioural psychology and persuasive design patterns that drive meaningful actions and motivate users to engage.
Integrating behavioural psychology and persuasive design patterns that drive meaningful actions and motivate users to engage.
Integrating behavioural psychology and persuasive design patterns that drive meaningful actions and motivate users to engage.
What I deliver
Increased sales + sign-ups
Experiences that help users make confident decisions and empower them to take action.
Systems that boost productivity
Designs that simplify workflows so that users can get more done in less time.
Products that people prefer
That outperform competitors, increase engagement, and keep users coming back.
Project Insights
Research | Usability | UI Design | MedTech
Designing for usability: Improving the design of a medical device before user testing
How expert evaluation techniques improved a medical device’s usability before user testing – saving time, costs, and streamlining validation.
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Research | CleanTech | R&D | Innovation
Developing a lean, insight-driven CleanTech MVP for the industrial laundry sector
How listening to industry experts helped us understand the challenges in linen management and create an MVP that delivered real value to laundries.
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Research | Prototyping | Enterprise | Usability
Prioritising features for maximum impact in an Enterprise system
With user research, we transformed an inefficient enterprise system in just two weeks – boosting efficiency and productivity.
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Research | Usability | UI Design | MedTech
Designing for usability: Improving the design of a medical device before user testing
How expert evaluation techniques improved a medical device’s usability before user testing – saving time, costs, and streamlining validation.
Read more -->
Research | CleanTech | R&D | Innovation
Developing a lean, insight-driven CleanTech MVP for the industrial laundry sector
How listening to industry experts helped us understand the challenges in linen management and create an MVP that delivered real value to laundries.
Read more -->
Research | Prototyping | Enterprise | Usability
Prioritising features for maximum impact in an Enterprise system
With user research, we transformed an inefficient enterprise system in just two weeks – boosting efficiency and productivity.
Read more -->
View all project insights
View all project insights
View all project insights
UX Articles
4 March 2025
The hidden power of UX in employee satisfaction and productivity
The hidden power of UX in employee satisfaction and productivity
Bad UX drains time, morale, and productivity. Here's why investing in good UX is really about investing in people and their success.
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3 March 2025
Struggling to stand out and convert customers? Your Value Proposition could be holding you back
Struggling to stand out and convert customers? Your Value Proposition could be holding you back
A weak value proposition can make even the best product go unnoticed. Learn how to craft one that grabs attention and drives conversions.
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27 February 2025
The myths about UX that won’t die – and the truth behind them
The myths about UX that won’t die – and the truth behind them
UX Design is probably not what you think it is. In this article, I explain why – and uncover the myths that are holding good design back.
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View all articles
View all articles
View all articles
Want to know more about UX and how a user-centred approach can benefit your business?
Let's talk
Let's talk
Let's talk
Malin Liljeblad
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User Experience Specialist
Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.
Copyright © Malin Liljeblad 2025. All Rights Reserved.
Malin Liljeblad
User Experience Specialist
Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.
Copyright © Malin Liljeblad 2025. All Rights Reserved.
Malin Liljeblad
User Experience Specialist
Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.
Copyright © Malin Liljeblad 2025. All Rights Reserved.