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The hidden power of UX in employee satisfaction and productivity

By Malin Liljeblad

4 Mar 2025
User Experience | UX Strategy | Enterprise
employees_b2b_ux design_user experience_freelance_cornwall
employees_b2b_ux design_user experience_freelance_cornwall
employees_b2b_ux design_user experience_freelance_cornwall
A few months back, I received a voice message from a good friend. His tone was a mix of frustration and disbelief. "You would not believe what I've just had to do," he began, sounding distraught. "I've just had to sit through a four-hour introductory training session on how to use a new piece of software – all employees at my company have to use it from now on. FOUR. HOURS. And I still can’t use it. Honestly, Lin. It’s so bad. It makes me want to cry."

This is a guy who is tech-savvy, intelligent, and hard-working. Yet here he was, feeling completely defeated – not just by the software itself, but by the company he worked for. A company that had made a decision to force employees to use a system that made their jobs harder, not easier. Instead of enabling him to work efficiently, this tool created roadblocks. Instead of supporting him, it undermined his ability to do his job well.

Unfortunately, his story is far from unique.

Why tools that empower employees create a more engaged workforce

In the B2B space, digital solutions often prioritise functionality over experience. Enterprise software and SaaS platforms are built to be powerful, scalable, and feature-rich. Yet, too often, UX is an afterthought.

The assumption?

That business users will tolerate complexity because they "have to use it."

But here’s the reality: bad UX is costly.

Employees rely on internal systems and software every day. Yet, many businesses underestimate the impact of bad UX in these tools. Frustrating interfaces, convoluted workflows, and unnecessary complexity lead to wasted time, reduced efficiency, and growing resentment.

Now, imagine the opposite. Imagine a system that just works. One that’s intuitive, easy to learn, and designed to help – not hinder – employees. A tool that streamlines tasks, eliminates friction, and allows people to focus on what they do best.

This isn’t just about efficiency. It’s about making employees feel valued.

The UX of these systems has a profound impact not just on productivity but also on morale, job satisfaction, and overall company culture.

When a company provides its workforce with tools that are intuitive and user-friendly, it sends a powerful message:

We respect your time. Employees shouldn’t need hours of training to perform basic tasks.

We want to make your job easier. A well-designed system should reduce frustration, not add to it.

We care about your experience. Investing in good UX shows employees that their well-being and productivity matter.

The result? Employees who feel empowered, engaged, and more satisfied with their work. 

The employer’s benefit: Productivity, retention, and innovation

From a business perspective, prioritising workplace tools with good UX isn’t just a nice-to-have – it’s a smart investment. Companies that focus on usability in their internal systems benefit in several ways:

Higher productivity: When employees can complete tasks quickly and efficiently, the entire organisation moves faster.

Lower turnover rates: Frustration with poor internal tools contributes to burnout and disengagement. Good UX helps retain top talent.

Fewer support tickets: A well-designed system reduces the burden on IT and HR teams by minimising user errors and confusion.

Greater innovation: Employees who aren’t bogged down by inefficient systems have more time and energy to focus on creative problem-solving.

Participatory design: A model for better workplace UX

One of the best ways to ensure good UX in workplace tools is to involve employees in the design process – an approach known as participatory design.

This methodology originated in Norway in the 1970s, when researchers, unions, and workers came together to create better workplace technology. At the time, new computer systems were being introduced without consulting the employees who would be using them. Workers found themselves stuck with software that made their jobs more difficult instead of more efficient.

Norwegian researchers realised that if workers were actively involved in shaping these systems, the results would be far superior – for both employees and employers. And they were right.

The core principles of participatory design include:

◼︎ Direct involvement of users. Employees help define problems, test solutions, and provide feedback.

◼︎ Iteration and refinement. Instead of designing in isolation, companies refine systems based on real-world testing.

◼︎ Democratisation of design. Instead of top-down decision-making, participatory design gives employees a say in the tools they use every day.

Bridging UX and Participatory Design

While participatory design offers immense value, it isn’t always practical in every project. However, as a company developing B2B products, you can still embed user-centricity into your process. Prioritise listening to your users – conduct research to understand their challenges, workflows, and environments. Continuously gather feedback and translate those insights into meaningful improvements. Even without full participatory design, a user-informed approach ensures your system evolves to meet real needs.

When businesses invest in products built with strong UX principles, they unlock significant benefits:

Better usability: Employees get tools that fit their workflows instead of forcing them into rigid, inefficient processes.

Higher adoption rates: When users know their input is valued, that their voice is heard, they’re more likely to embrace and champion the system.

Continuous improvement: Regular feedback ensures that internal tools evolve with employees’ needs, rather than becoming outdated frustrations.

Conclusion: UX as an investment in people

Companies that embrace UX design set themselves apart. Whether it’s an internal business tool, a SaaS platform, or a customer-facing portal, good UX drives efficiency, reduces costs, and improves business outcomes. Prioritising UX means you build a product that works for your users, not against them.

At its core, UX isn’t just about usability and streamlining tasks – it’s about respecting and valuing the people who use a system. When businesses invest in well-designed workplace tools and involve employees in the process, they create a win-win scenario: employees feel supported, work becomes more efficient, and businesses thrive.

If you're developing digital solutions for B2B, investing in UX isn’t just a nice-to-have. It’s a competitive advantage.
And if your organisation is considering rolling out new software, involve your employees in the selection process. After all, they’re the ones who will be using it daily. Choosing a system that is easy to learn, easy to use and aligns with their needs, not only improves adoption but also boosts productivity and job satisfaction.
Remember: Good UX isn’t an expense. It’s an investment in your people, your culture, and your company’s success.

Do you develop digital solutions for the B2B market and want to improve the UX of your products? Let's talk —>

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Malin Liljeblad

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User Experience Specialist

Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.

Copyright © Malin Liljeblad 2025. All Rights Reserved.

Malin Liljeblad

User Experience Specialist

Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.

Copyright © Malin Liljeblad 2025. All Rights Reserved.

Malin Liljeblad

User Experience Specialist

Independent user-centred researcher and designer based in Cornwall, working with startups and small enterprises creating competitive digital solutions.

Copyright © Malin Liljeblad 2025. All Rights Reserved.